As the pandemic situation has already improved and restrictions have been eased globally, countries are finally seeing a significant return of tourist attractions.
In an effort to better analyze consumers’ travel expectations, the European Travel Commission (ETC) has released a new study titled “Exploring Consumer Travel Attitudes and Expectations to Drive Tourism Recovery”, reports SchengenVisaInfo.com.
In a June 8 statement regarding this report, the ETC also noted that it is the first part of a two-phase study.
The report is based on in-depth interviews with consumers in European markets such as France, Germany, Italy, the Netherlands and the United Kingdom, and long-distance markets such as Australia and the United States. -United. It analyzes the impact of COVID-19 on travel experiences and behavior of tourists, travellers’ attitudes towards travel in Europe and their expectations for the coming summer.
While the yet to be released second phase of the report will provide insight into consumer travel expectations for winter 2022 and 2023, analyzing new developments and building on key findings from this report.
“The study shows that those who traveled during the pandemic were generally satisfied with their destination travel experiences. The obstacles were mainly encountered during arrival at the destination, in particular by plane”, read the statement.
Additionally, the study shows that those who traveled during the pandemic were generally satisfied with their travel experiences in the destinations they visited. However, they encountered obstacles mainly on arrival at their destination, especially by plane.
According to ETC, COVID-19 has strongly influenced consumer behavior by making them more cautious. This approach also includes not booking the vacation too far in advance, planning the trip with more care and detail, and following the instructions for COVID-19. Additionally, respondents indicated that they are more open to travel insurance to mitigate potential financial loss and visit nearby destinations.
The study also shows that around 94% of respondents have a positive perception of Europe as a travel destination. Meanwhile, among the most preferred Mediterranean countries to be visited by travelers are the following:
The Russian-Ukrainian crisis also affected some of the respondents during their plans for Europe, but the conflict did not negatively affect their perceptions of the continent. However, travelers seem more wary of visiting Eastern Europe.
The study reveals that 80% of respondents are considering booking a holiday to a European destination. Additionally, the report provides recommendations for European destinations, enabling them to take strategic action to improve tourism experiences and ensure a robust recovery of their tourism sectors.