Thailand has been ranked the fourth most attractive travel destination in the world post-pandemic, with Bangkok, Phuket, Chiang Mai and HuaHin being the top Thai cities that global travelers search for online, according to Visa Global Travel Intentions Study 2021.
The study, which was carried out from January to October 2021, analyzed data from more than 7,000 keywords searched by travelers from 62 countries as well as information on travel to Thailand, five tourist cities in Thailand and the feelings of travelers regarding the impact of the pandemic on the travel situation.
According to the study, the top three motivations for international travelers to visit Thailand are recreation (30%), the opportunity to get away from it all and relax (25%) and outdoor adventure (18%). This demonstrates that visitors are looking for a stress-free vacation that offers optimal opportunities to relax, get out and leave the worries of the pandemic behind.
The study also found that when in Thailand, tourists are more likely to head to activities and attractions that Thailand is famous for. Top activity preferences are going to famous Thai massage, eating Thai food at cafes and restaurants, spending time at their resort and embracing Thai culture; like visiting a Buddhist temple.
Visa cited a study by the Pacific Asia Travel Association (PATA) that Thailand’s tourism industry is showing signs of recovery with an increase in visitor numbers over the next three years which is expected to reach around 46.96 million by the end of 2024. The continued easing of tourist entry requirements throughout the year should make it easier for tourists to return to Thailand. (TAT)