Visa and Crypto.com merge football and NFTs for fan experience ahead of 2022 FIFA World Cup Qatar


Visa, FIFA’s exclusive payment services partner, today unveiled Visa Masters of Movement, a first-of-its-kind hybrid experience featuring a pre-event NFT auction and an immersive fan activation during the FIFA World Cup Qatar 2022.

The Visa Masters of Movement auction features digital artwork inspired by the iconic goals of five legendary footballers that have been transformed into one-of-a-kind pieces NFTavailable now on Crypto.com.

Later this month, the Visa Masters of Movement experience will come to life on an interactive pitch at the FIFA Fan Festival in Doha, Qatar, and allow fans to create digital art inspired by their iconic moves.

Eligible fans will have the opportunity to create their own digital art in partnership with Crypto.com, the official sponsor of the FIFA World Cup Qatar 2022 cryptocurrency trading platform.

“Visa Masters of Movement is a unique recreation of the experience of seeing iconic movements in digital art form. What we want to show is that the Visa network enables the smooth and transparent flow of money around the world, just like the best football players move on the field,” said Dr. Saeeda Jaffar, Senior Vice President of Visa and Group Country Director for GCC at Visa. “As the world comes together to celebrate the FIFA World Cup Qatar 2022, Visa is proud to partner with Crypto.com to uplift local communities by supporting Street Child United. We believe that when everyone is included, everyone is a winner.

Akshay Chopra, Vice President and Head of Innovation and Design at Visa Central Europe, Middle East and Africaadded, “Now at the center of payments conversations around the world, NFTs have given new impetus to the creator economy, particularly in art and sports. As the region that created the first Visa’s NFT Globally, we’re thrilled to have Masters of Movement NFT launched at our CEMEA Innovation Center, and thrilled to be able to share this amazing experience with everyone, everywhere.

Bid now on Crypto.com

From today (12:00 GMT) until November 8 (21:00 GMT), football fans can bid on the Visa Masters of Movement NFTs on Crypto.com.

The auction brings together five unique works of art inspired by the iconic FIFA World Cup and FIFA Women’s World Cup goals of legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez, engraved in the NFTs.

The digital artwork was crafted using an algorithm from award-winning XK studios that transformed iconic movements into dynamic works of art.

A unique collectible, fans with the highest bid for each NFT at auction close will receive the NFT in their Crypto.com wallet along with a high-quality printable art file and signed player memorabilia legendary featured in the NFT.

Visa will award all auction proceeds to united street kida charity incorporated and operating in the UK, whose mission is to tackle the widespread stigma faced by street children around the world.

“We are thrilled to partner with Visa to offer fans a new way to participate in and experience the FIFA World Cup Qatar 2022, while benefiting Street Child United,” said Stuart Isted, Managing Director, Middle East and Africa at Crypto.com. “It’s an honor to partner with iconic global brands and footballing legends to bring the game to life through art.”

Legendary Australian footballer Tim Cahill said: “In Visa Masters of Movement, players are artists and the playing field is their canvas. It’s amazing how one of my most memorable lenses was turned into digital art and then turned into NFT. I think the community focus of the auction is even more impressive, with all proceeds going to Street Child United. I couldn’t be prouder to be a part of it and to work with brands like Visa and Crypto.com that create unique opportunities to give back to the community.

Fans become artists at the FIFA Fan Festival™

At the center of the FIFA Fan Festival in Doha (November 19 – December 18), Visa invites thousands of fans to create their legendary moves in the independent Visa Masters of Movement space.

Fans step onto a digital LED pitch equipped with tracking technology to capture and turn their iconic moves into digital art.

In addition to shooting a goal or showing off their skills while playing with other fans to create custom dynamic artwork, fans will choose the color palette based on their favorite national colors.

The digital art will be emailed as a keepsake, and eligible fans can also choose to receive the minted digital art as a one-of-a-kind NFT.

Throughout the immersive Visa Masters of Movement experience, fans can learn about new ways Visa enables the movement of money around the world, including emerging technologies like crypto and other digital solutions that offer more people access to the global economy.

Visa has been the Official Payment Services Partner of FIFA since 2007. As a global supporter of men’s and women’s football around the world, Visa aims to deliver experiences that bring people closer to the action, whether they are part of the million people expected in Qatar or the 5 billion viewers expected worldwide for this year’s tournament.

Always anticipating the next step in payments, Visa provides the latest payments innovations on FIFA’s official sites and seeks ways to continue its commitment to improving lives through the power of sport through programs such as Financial footballa video game that combines entertainment and education in an action-packed virtual football tournament.


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